48 Extrinsic Motivation Examples to Reach Your Goals

Last Updated on February 13, 2024 by Milton Campbell

Are you looking for that extra push to achieve your goals and unlock your full potential? Look no further! In this article, we have compiled 48 powerful extrinsic motivation examples that will inspire and drive you toward success. Extrinsic motivation utilizes external factors to motivate and encourage individuals to accomplish tasks, overcome challenges, and reach their desired outcomes.

What is Extrinsic Motivation?

Definition of Extrinsic Motivation

Extrinsic motivation is the term used to define the driving force that comes from external factors that help motivate an individual to complete a task or behavior. It is the opposite of intrinsic motivation, which is driven by internal factors such as self-motivation, interest, and passion for the task at hand.

Extrinsic motivation refers to the use of external factors such as rewards, recognition, and competition, to encourage an individual to complete a task or achieve a specific goal. An example of extrinsic motivation would be a bonus given at the end of a project which motivates individuals to complete the work to the best of their ability.

Extrinsic motivation utilizes external rewards to influence behavior and improve performance, acting as a motivating factor for individuals to achieve a goal or maintain a certain level of performance.

Examples of Extrinsic Motivation

Financial Rewards:

1. Bonuses: Monetary rewards given in addition to regular salary as a recognition of outstanding performance or achievement.

2. Pay raises: Increases in salary provided to employees as a result of exemplary work or to reflect increased responsibilities and skills.

3. Promotions: Opportunities for advancement within an organization, which often come with increased responsibilities and higher positions.

4. Profit sharing: Sharing a portion of company profits with employees as an incentive for achieving specific performance goals or targets.

5. Stocks or shares in a company: Offering employees the opportunity to own a stake in the company by providing them with company stocks or shares.

6. Sales commissions: Additional income earned by sales professionals based on their ability to generate revenue through sales and meeting or exceeding targets.

7. Royalties or commissions: Payments received by individuals based on a percentage of sales or revenue generated from the use of their intellectual property or creative work.

8. Reimbursements for expenses: Compensation provided to employees for the expenses they incur in the performance of their job duties, such as travel or equipment costs.

Recognition and Rewards:

9. Public recognition: Acknowledgment of an individual’s achievements or contributions in a public setting, such as a meeting or company-wide event.

10. Praise from colleagues: Positive feedback and compliments received from co-workers or teammates to recognize and appreciate one’s efforts and accomplishments.

11. Employee of the Month awards: Recognition is given to an outstanding employee who has demonstrated exceptional performance or dedication during a specific month.

12. Certificates or plaques: Formal documents or physical objects presented as tangible proof of accomplishment or recognition, often displayed on walls or desks.

13. Medals or trophies: Physical tokens of achievement, often awarded for excelling in a specific competition, event, or accomplishment.

14. Prizes or gifts: Material rewards or presents are given as a form of appreciation or recognition for achieving specific goals or milestones.

15. Personalized gifts or rewards: Unique and customized items or experiences tailored to an individual’s preferences or interests, given as a meaningful gesture of recognition.

16. Milestone celebrations: Special events or gatherings held to commemorate and honor significant achievements, such as completing a project, reaching a sales target, or marking years of service.

Work-Life Balance and Incentives:

17. Time off work: Allowing employees to take paid or unpaid time off from work for personal or vacation purposes.

18. Vacations: Granting employees the opportunity to take extended breaks from work to relax, rejuvenate, and spend time with family or engage in leisure activities.

19. Tickets to events: Providing employees with tickets to concerts, sports games, or other special events as a reward or incentive.

20. Exclusive invitations: Inviting employees to attend exclusive events or gatherings as a recognition of their contributions or to foster team-building and networking opportunities.

21. Job security: Assuring employees that their positions are stable and that they will not face unexpected job loss or layoffs.

22. Contract extensions: Extending the duration of an employee’s contract to ensure ongoing employment and stability.

23. Support for professional development: Offering resources, training, mentorship, or financial assistance to help employees enhance their skills and knowledge in their field.

24. Opportunities for networking: Facilitating interactions and connections with professionals in the industry through events, conferences, or networking platforms.

25. Educational sponsorships or scholarships: Providing financial support or sponsorship for employees to pursue further education, certifications, or specialized courses to enhance their professional growth.

Discounts and Incentives:

26. Discounts on products or services: Providing employees with reduced prices or special offers on company products or services as a perk or reward.

27. Free samples or trials: Offering employees the opportunity to try out new products or services for free or at a discounted rate to encourage feedback and build loyalty.

28. Rebates or cash back rewards: Giving employees the chance to receive a portion of their money back when purchasing certain products or services, either through rebates or cash back rewards.

29. Gamification elements such as badges or points: Introducing game-like elements, such as earning badges or accumulating points, to engage and motivate employees in their work or learning efforts.

30. Referral rewards or incentives: Providing employees with incentives or rewards when they refer new customers, clients, or job applicants to the company.

31. Product or service discounts for loyalty: Offering discounts or special pricing to employees who have shown long-term loyalty and commitment to the company.

Competitions and Rankings:

32. Competitive rankings based on performance: Providing employees with rankings or ratings based on their performance compared to others in the company or industry.

33. Tournaments or leaderboards: Creating employee competitions or contests with a leaderboard that tracks progress and results for added motivation and engagement.

34. Goal-setting programs: Implementing programs where employees are encouraged to set goals and then provided with resources, feedback, and support to achieve them.

Publicity and Exposure:

35. Publicity or media coverage: Securing media coverage or publicity for employees, either through interviews, features, or articles in newspapers, magazines, or online publications.

36. Reputation building and brand exposure: Providing opportunities for employees to build their professional reputation and gain exposure through speaking engagements, industry events, or collaborations with other high-profile individuals or organizations.

37. Social media followers or likes: Supporting employees in building their social media presence by encouraging followers or likes for their personal or professional accounts.

38. Endorsement deals or sponsorships: Facilitating endorsement deals or sponsorships for employees, where they can promote and align themselves with particular products, brands, or organizations.

39. High-profile appearances or interviews: Arrange opportunities for employees to make appearances or give interviews on platforms such as television, radio, podcasts, or webinars to increase visibility and credibility.

40. Speaking opportunities: Offering chances for employees to speak at conferences, industry events, or internal company meetings to share their expertise and demonstrate thought leadership.

41. Book deals or publishing contracts: Assisting employees in acquiring book deals or publishing contracts to showcase their knowledge and expertise in a written format.

42. Article or blog post features: Featuring employees in articles or blog posts, either on company websites, industry publications, or external blogs, to highlight their achievements or contributions.

43. TV and film appearances: Arranging opportunities for employees to appear in television shows, movies, or commercials to gain exposure and recognition.

Evaluation and Feedback:

44. Performance evaluations: Conduct regular performance evaluations to provide feedback and recognition to employees based on their achievements and areas for improvement.

45. Customer feedback and reviews: Sharing positive feedback and reviews from customers with employees to highlight their contributions and impact on customer satisfaction.

46. Testimonials or case studies: Collecting testimonials or creating case studies that showcase the success and positive experiences of employees, which can be used for promotional purposes or to inspire others within the organization.

Partnerships and Collaborations:

47. Partnerships or collaborations: Encouraging employees to form partnerships or collaborations with other individuals, teams, or organizations to promote innovation, creativity, and cross-functional cooperation.

48. Viral marketing or advertising campaigns: Involving employees in the creation and promotion of viral marketing or advertising campaigns, where their contributions and participation can help spread the message and increase brand awareness.

Importance of Extrinsic Motivation

Extrinsic motivation plays a crucial role in driving individuals to achieve their goals and perform at their best. Unlike intrinsic motivation, which comes from within an individual and is driven by personal satisfaction and enjoyment, extrinsic motivation originates from external factors such as rewards, recognition, or competition. While intrinsic motivation is essential, extrinsic motivation can provide an added boost to help individuals stay focused, engaged, and committed in their pursuits.

One of the key benefits of extrinsic motivation is that it can provide tangible and immediate incentives for individuals to put in the effort and deliver results. Whether it’s financial rewards, bonuses, promotions, or other forms of recognition, these external incentives serve as clear markers of progress and success, driving individuals to work harder and push beyond their limits. Moreover, extrinsic motivation can provide individuals with a sense of validation and acknowledgment for their accomplishments, which can enhance their self-esteem and boost their confidence.

Extrinsic motivation can also foster a sense of healthy competition and drive performance improvement within individuals and teams. The prospect of rewards or recognition in a competitive environment can fuel ambition, encourage individuals to set higher goals and drive them to surpass their own expectations. This can lead to increased productivity and innovation as individuals strive to outperform their peers and earn extrinsic rewards.

Additionally, extrinsic motivation can be particularly effective in situations where individuals may lack inherent interest or enthusiasm for a specific task or goal. By introducing external incentives, such as bonuses or rewards, individuals are more likely to overcome initial disinterest and engage in the task, ultimately leading to improved performance.

However, it is important to note that while extrinsic motivation can be impactful in driving short-term results, it may not sustain long-term commitment and intrinsic satisfaction. Consequently, it is crucial to strike a balance between extrinsic and intrinsic motivation to ensure sustained engagement and fulfillment.

In conclusion, extrinsic motivation offers valuable benefits in enhancing performance, providing recognition, and fostering healthy competition. By leveraging external incentives, organizations and individuals can tap into additional sources of motivation to achieve their objectives and drive continuous improvement.

Intrinsic vs. Extrinsic Motivation

Intrinsic motivation comes from within the individual, while extrinsic motivation is driven by external factors. Intrinsic motivation is autonomous and leads to long-lasting engagement, while extrinsic motivation can provide immediate reinforcement and drive behavior change. Both types of motivation have unique roles and impact on individuals’ behavior and performance. Striking a balance between the two can empower individuals to pursue their goals with genuine passion and achieve sustainable success.


In conclusion, these 48 extrinsic motivation examples can be powerful tools in helping individuals reach their goals. However, it’s important to remember that intrinsic motivation should also be nurtured to ensure sustained engagement and fulfillment in the long run.