Influence

Have you ever been in a conversation, only to realize that you’re merely exchanging pleasantries as a way to pass the time? You’re not alone. … Read more

The human brain, an intricate web of neurons and synapses, is a remarkable cognitive powerhouse that enables us to reason, remember, and make decisions. Among … Read more

Hindsight bias, often referred to as the ‘knew-it-all-along’ phenomenon, is the inclination to see events that have already occurred as being more predictable than they … Read more

The framing effect is a cognitive bias that deeply impacts our decision-making processes. It refers to the way people’s perceptions and decisions can be significantly … Read more

Anchor bias, also known as anchoring bias, is a cognitive bias that affects our decision-making process. It describes our human tendency to rely heavily on … Read more

Let’s explore the often misunderstood concept of the ‘contrast effect’, its implications, and how it affects our daily perceptions. You’ll understand not just the basics, … Read more

Have you ever noticed how your first impression of someone or something can influence your perception and judgment? This phenomenon is known as the Halo … Read more

Have you ever found yourself in a discussion or argument where someone suddenly brings up a completely unrelated topic, diverting your attention from the main … Read more